Mar Molinero, Cecilio and Fuertes- Callen, Yolanda and Cinca, Carlos Serrano (2005) Measuring DEA Efficiency in Internet companies. Decision Support Systems, 38 (4). pp. 557-573. ISSN 0167-9236. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
This paper uses Data Envelopment Analysis (DEA), a non-parametric approach to the estimation of production functions, in order to assess efficiency in dot com firms. These firms have two objectives: to make an impact in the Internet and to obtain revenues from their activities. For this reason, the outputs have been two: unique visitors—a web metric—and revenues. DEA efficiencies have been obtained under various input/output combinations. A ranking of dot com firms in terms of relative efficiency has been obtained. A method based on multivariate analysis has been proven to be successful at showing the strengths and weaknesses of individual dot com firms. It is shown that there is a relationship between the type of e-business (e-tailers, search/portal, content/communities), and the way in which efficiency is obtained. The paper suggests a new approach to the problem of deciding which inputs and outputs the model should contain.
|Subjects:||H Social Sciences|
|Divisions:||Faculties > Social Sciences > Kent Business School|
|Depositing User:||C. Mar-Molinero|
|Date Deposited:||08 Oct 2008 17:49|
|Last Modified:||19 Jun 2014 11:38|
|Resource URI:||https://kar.kent.ac.uk/id/eprint/9548 (The current URI for this page, for reference purposes)|