Skip to main content

At one remove from reality: Style bloggers and outfit posts

Findlay, Rosie (2011) At one remove from reality: Style bloggers and outfit posts. The Australasian Journal of Popular Culture, 1 (2). pp. 197-208. ISSN 2045-5852. (doi:10.1386/ajpc.1.2.197_1) (KAR id:95309)

PDF Publisher pdf
Language: English

DOI for this version: 10.1386/ajpc.1.2.197_1

Download (10MB) Preview
[thumbnail of Findlay_At One Remove From Reality.pdf]
This file may not be suitable for users of assistive technology.
Request an accessible format
Official URL:


In recent years, the outfit post - a defining feature of personal style blogs - has changed the seeing and being seen of dressing. What was once primarily a corporeal and temporal social practice has developed into a performed virtual reality in which style bloggers literally fashion their identity on their blogs. Style blogs thus become both the space in which bloggers realize their own fashioned self and the site at which their readers experience them as stylish. These blogs have become a place for the display of the new and a realization of the imaginary, as well as a site to record 'what I wore'. This article explores the phenomenon of outfit posts, focusing on the interanimation therein between bloggers' styled selves and their clothing. Central to this discussion will be a consideration of the ways that outfit posts are both performative and expressive presentations of self.

Item Type: Article
DOI/Identification number: 10.1386/ajpc.1.2.197_1
Uncontrolled keywords: fashion; fashion photography; online embodiment; outfit posts; style; style blogs
Divisions: Divisions > Division of Arts and Humanities > School of Arts
Depositing User: Rosie Findlay
Date Deposited: 06 Jun 2022 09:59 UTC
Last Modified: 06 Jun 2022 09:59 UTC
Resource URI: (The current URI for this page, for reference purposes)
Findlay, Rosie:
  • Depositors only (login required):


Downloads per month over past year