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The Ethnographer as Conceptual Persona: On the Many Shopping Centres

Mohammed, Sideeq (2022) The Ethnographer as Conceptual Persona: On the Many Shopping Centres. In: Simpson, Barbara and Revsbæk, Line, eds. Doing Process Research in Organizations: Noticing Differently. Oxford University Press. ISBN 978-0-19-284963-2. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:94842)

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There is a long tradition of ethnographic work that is premised upon the reflexive acknowledgement that the ethnographer changes, grows, and develops as they learn about and experience the field, enabling them to form new connections, associations, and relations to the actors within it. Yet the figure of the ethnographer, imbued with coherency and author(ity), means that there is always an assumed fixity and stability to the field, as it is observed by a subject that is understood to be reflexively aware of its own becomings and yet still an unchanging entity that observes the fieldsite. In this chapter, we present an ethnographic account of a shopping centre as experienced by various ‘conceptual personae’. Drawing on the work of Deleuze and Guattari (1994), we will develop an account of how conceptual personae make available different shopping centres, by allowing new connections and disconnections, conjunctions and disjunctions, associations and dissociations, giving rise to their own concepts and imminently produced ways of knowing. We will explore the shopping centres of the disembodied, the insomniac, and the paramnesiac, each of which offers different ways of noticing a shopping centre and the capitalist milieu of which it is a part.

Item Type: Book section
Uncontrolled keywords: Deleuze and Guattari; shopping centre; ethnography; conceptual personae; concepts; capitalism
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Leadership and Management
Depositing User: Sideeq Mohammed
Date Deposited: 01 May 2022 11:35 UTC
Last Modified: 12 Oct 2022 13:28 UTC
Resource URI: (The current URI for this page, for reference purposes)

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