User perception of media content association in olfaction-enhanced multimedia

Olfaction (smell) is one of our commonly used senses in everyday life. However, this is not the case in digital media, where it is an exception to the rule that usually only our auditory and visual senses are employed. In mulsemedia, however, together with these traditional senses, we envisage that the olfactory will increasingly be employed, especially so with the increase in computing processing abilities and in the sophistication of olfactory devices employed. It is not surprising, however, that there are still many unanswered questions in the use of olfaction in mulsemedia. Accordingly in this chapter we present the results of an empirical study which explored one such question, namely does the correct association of scent and content enhance the user experience of multimedia applications?’