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Digital gaming culture in Vietnam: an exploratory study

McCauley, Brian, Nguyen, Truc Ha Thanh, McDonald, Matthew, Wearing, Stephen (2020) Digital gaming culture in Vietnam: an exploratory study. Leisure Studies, 39 (3). pp. 372-386. ISSN 0261-4367. E-ISSN 1466-4496. (doi:10.1080/02614367.2020.1731842) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:91860)

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New information and communication technologies continue to spread rapidly into the Asian marketplace, which has led to new patterns of leisure consumption, one of the most popular being digital gaming. However, in Vietnam there is limited research on gaming as a leisure activity. The purpose of this study is to explore the phenomenon of digital gaming in Vietnam to better understand how it is practiced in this culture. Semi-structured interviews were conducted with twenty-five gaming industry figures and gamers. Thematic analysis was used to guide data collection and analysis. The findings indicate that glocalisation, socialised gaming practices and competitiveness characterise the Vietnamese gaming experience. The distinct culture of Vietnam combined with globalised gaming consumption habits has created new modes of play culture, and hence leisure experiences that are growing in pervasive and influential ways.

Item Type: Article
DOI/Identification number: 10.1080/02614367.2020.1731842
Uncontrolled keywords: Digital games, video games, culture, Vietnam, eSports
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Truc Nguyen-Ha-Thanh-Truc
Date Deposited: 02 Dec 2021 10:33 UTC
Last Modified: 03 Dec 2021 10:09 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Nguyen, Truc Ha Thanh.

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