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Socio-environmental determinants of willingness to participate in the collaborative economy

Majetić, Filip and Perez-Vega, Rodrigo (2021) Socio-environmental determinants of willingness to participate in the collaborative economy. In: Teli, Maurizio and Bassetti, Chiara, eds. Becoming a platform in Europe: On the governance of the collaborative economy. now Publishers, Hanover, Massachusetts, United States, pp. 12-34. ISBN 978-1-68083-840-4. E-ISBN 978-1-68083-841-1. (doi:10.1561/9781680838411.ch2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:91724)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
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http://dx.doi.org/10.1561/9781680838411.ch2

Abstract

This chapter explores the role of socio-environmental determinants in the willingness to participate in the collaborative economy (CE). The CE refers to remunerated and non-remunerated peer-to-peer sharing of underused resources via online (collaborative) platforms. Socio-environmental determinants represent a key distinctive feature of the CE and yet the field of empirical studies is far from being saturated. The present study used a non-representative sample of 363 EU-based respondents. The set of explored variables included the respondents' demographic characteristics and socio-environmental determinants of sociability, materialistic orientation, consumers' need for uniqueness (NFU), and environmental concern. The main findings revealed women being more willing to participate in the CE as well as environmental concern and propensity to make unpopular choices (a dimension of NFU) having a positive effect on the participation willingness. The proposed model accounted for 9% in variability of the willingness to participate in the CE. This indicates that the socio-environmental determinants of participation in the CE are most likely (heavily) outweighed by the economic and/or technological ones.

Item Type: Book section
DOI/Identification number: 10.1561/9781680838411.ch2
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Rodrigo Perez Vega
Date Deposited: 25 Nov 2021 11:05 UTC
Last Modified: 26 Nov 2021 10:01 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/91724 (The current URI for this page, for reference purposes)
Perez-Vega, Rodrigo: https://orcid.org/0000-0003-1619-317X
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