Ko, Guihan, Amankwah-Amoah, Joseph, Appiah, Gloria, Larimo, Jorma (2021) Non-market Strategies and Building Digital Trust in Sharing Economy Platforms. Journal of International Management, . ISSN 1075-4253. (doi:10.1016/j.intman.2021.100909) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:91345)
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Language: English Restricted to Repository staff only until 17 November 2023. 
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| Official URL https://doi.org/10.1016/j.intman.2021.100909 |
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Abstract
Although research on non-market strategies and the sharing economy (SE) have grown exponentially, there remains limited insight on how actors in the sharing economy ecosystem engage in non-market activities to achieve their goals. In this paper, we develop and present digital trust building as a crucial building block of a successful sharing economy ecosystem. We develop a conceptual framework to highlight the different non-market strategies that sharing economy platform providers (SEPPs) cultivate and leverage trust for enhanced performance among stakeholders in the sharing economy.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1016/j.intman.2021.100909 |
| Uncontrolled keywords: | digital technology; non-market strategies; sharing economy; trust; digital trust |
| Subjects: | H Social Sciences |
| Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
| Depositing User: | Joseph Amankwah-Amoah |
| Date Deposited: | 05 Nov 2021 04:33 UTC |
| Last Modified: | 27 Jan 2022 16:15 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/91345 (The current URI for this page, for reference purposes) |
| Ko, Guihan: |  https://orcid.org/0000-0001-9836-2891 |
| Amankwah-Amoah, Joseph: | https://orcid.org/0000-0003-0383-5831 |
| Appiah, Gloria: | https://orcid.org/0000-0003-0494-5549 |
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