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Non-market Strategies and Building Digital Trust in Sharing Economy Platforms

Ko, Guihan, Amankwah-Amoah, Joseph, Appiah, Gloria, Larimo, Jorma (2021) Non-market Strategies and Building Digital Trust in Sharing Economy Platforms. Journal of International Management, . ISSN 1075-4253. (doi:10.1016/j.intman.2021.100909) (KAR id:91345)


Although research on non-market strategies and the sharing economy (SE) have grown exponentially, there remains limited insight on how actors in the sharing economy ecosystem engage in non-market activities to achieve their goals. In this paper, we develop and present digital trust building as a crucial building block of a successful sharing economy ecosystem. We develop a conceptual framework to highlight the different non-market strategies that sharing economy platform providers (SEPPs) cultivate and leverage trust for enhanced performance among stakeholders in the sharing economy.

Item Type: Article
DOI/Identification number: 10.1016/j.intman.2021.100909
Uncontrolled keywords: digital technology; non-market strategies; sharing economy; trust; digital trust
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 05 Nov 2021 04:33 UTC
Last Modified: 17 Nov 2023 00:00 UTC
Resource URI: (The current URI for this page, for reference purposes)

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