Skip to main content

Non-market Strategies and Building Digital Trust in Sharing Economy Platforms

Ko, Guihan, Amankwah-Amoah, J., Appiah, Gloria, Larimo, J (2021) Non-market Strategies and Building Digital Trust in Sharing Economy Platforms. Journal of International Management, . ISSN 1075-4253. (In press) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:91345)

PDF Author's Accepted Manuscript
Language: English

Restricted to Repository staff only

Contact us about this Publication
[thumbnail of JIM_September2021_RR2acceptedfinal.pdf]


Although research on non-market strategies and the sharing economy (SE) have grown exponentially, there remains limited insight on how actors in the sharing economy ecosystem engage in non-market activities to achieve their goals. In this paper, we develop and present digital trust building as a crucial building block of a successful sharing economy ecosystem. We develop a conceptual framework to highlight the different non-market strategies that sharing economy platform providers (SEPPs) cultivate and leverage trust for enhanced performance among stakeholders in the sharing economy.

Item Type: Article
Uncontrolled keywords: digital technology; non-market strategies; sharing economy; trust; digital trust
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 05 Nov 2021 04:33 UTC
Last Modified: 08 Nov 2021 11:33 UTC
Resource URI: (The current URI for this page, for reference purposes)
Ko, Guihan:
Amankwah-Amoah, J.:
Appiah, Gloria:
  • Depositors only (login required):