Skip to main content
Kent Academic Repository

Qualitative accounting research in the time of COVID-19 – changes, challenges and opportunities

Molinari, M., de Villiers, C. (2021) Qualitative accounting research in the time of COVID-19 – changes, challenges and opportunities. Pacific Accounting Review, . ISSN 0114-0582. (doi:10.1108/PAR-09-2020-0176) (KAR id:90778)


Purpose – Covid-19 restrictions have severely impacted access to the traditional data and data sources used by qualitative researchers. This paper discusses the changes brought on by the Covid-19 pandemic, and the corresponding challenges and opportunities of conducting qualitative research in accounting.

Design/methodology/approach – This study highlights the opportunities opened up by the way the Covid-19 pandemic is affecting qualitative accounting research, discussing the most common qualitative accounting research methods, practices and techniques used during the different phases of research.

Findings – The Covid-19 pandemic is reshaping some of the traditional research methods, practices and techniques in qualitative accounting research. Particularly, academic researchers who are reluctant to use the new technologies need to adapt their research approach, deal with the new challenges, and exploit the opportunities to conduct research in a Covid-19 environment. Some changes in research methods, practices and techniques will affect accounting research in the long term.

Originality/value – This paper is one of the first to focus on the changes, challenges and opportunities for conducting qualitative accounting research in a Covid-19 setting. As such, this paper could be a valuable resource for different types of qualitative accounting researchers, specifically the discussion of ways to deal with the changes and challenges, as well as the opportunities, as summarised in the table.

Item Type: Article
DOI/Identification number: 10.1108/PAR-09-2020-0176
Additional information: This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact
Uncontrolled keywords: COVID-19; Qualitative accounting research; Research opportunities
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Divisions > Kent Business School - Division > Department of Accounting and Finance
Funders: University of Kent (
Depositing User: Matteo Molinari
Date Deposited: 11 Oct 2021 09:32 UTC
Last Modified: 08 Dec 2022 20:16 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.