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National Identity in the National Interest: The Branding of Britishness by the BBC in the 1960s

Horner, Thomas (2021) National Identity in the National Interest: The Branding of Britishness by the BBC in the 1960s. Master of Arts by Research (MARes) thesis, University of Kent,. (doi:10.22024/UniKent/01.02.89909) (KAR id:89909)

Language: English

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Moving beyond the debate over propaganda and the various shades of Cold War broadcasting (Philip M. Taylor, et al), a review of external broadcasting by the BBC in the sixties shows a more insightful model for interpreting its activities is that of modern 'nation branding' (Simon Anholt, et al). This provides a new interpretation to studies of the BBC abroad, an area notably filled by Alban Webb, Marie Gillespie and others, with a more detailed exploration of the content itself using the London Calling magazine that was circulated to global listeners. What the BBC does is thus reevaluated through its influence on a 'competitive identity' in the 'global village'.

In the decade of the BBC's symbolic rebrand of the English-language external arm as the World Service, it is clear that the remit was no longer limited to calling out to the Commonwealth and colonies. How the BBC External Services answered in programming the pressing questions asked of Britain in this era - as a great power; as head of the Commonwealth; as part and partner of Europe - is illustrative of the role it played in presenting a brand that supported national policy.

Item Type: Thesis (Master of Arts by Research (MARes))
Thesis advisor: Pattinson, Juliette
DOI/Identification number: 10.22024/UniKent/01.02.89909
Uncontrolled keywords: BBC World Service, British Broadcasting Corporation, national identity, branding, radio propaganda, diplomacy, Commonwealth, Common Market, Europe, empire, Britishness, media
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions: Divisions > Division of Arts and Humanities > School of History
SWORD Depositor: System Moodle
Depositing User: System Moodle
Date Deposited: 26 Aug 2021 09:09 UTC
Last Modified: 27 Aug 2021 03:15 UTC
Resource URI: (The current URI for this page, for reference purposes)
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