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Privacy in Transport? Exploring Perceptions of Location Privacy Through User Segmentation

Becker, Ingolf, Posner, Rebecca, Islam, Tasmina, Ekblom, Paul, Borrion, Hervé, McGuire, Michael, Li, Shujun (2021) Privacy in Transport? Exploring Perceptions of Location Privacy Through User Segmentation. In: Proceedings of 54th Hawaii International Conference on System Sciences (HICSS 2021). . pp. 5347-5356. University of Hawaiʻi at Mānoa, Mānoa, Hawaiʻi, USA E-ISBN 978-0-9981331-3-3. (doi:10125/71270) (KAR id:84858)

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Official URL
http://hdl.handle.net/10125/71270

Abstract

Unanticipated accumulation and dissemination of accurate location information flows is the latest iteration of the privacy debate. This mixed-methods research contributes a grounded understanding of risk perceptions, enablers and barriers to privacy preserving

behaviour in a cyber-physical environment.

We conducted the first representative survey on internet privacy concerns, cyber and physical risk taking, privacy victimisation, usage of location sharing apps and transport choices in the UK with 466 participants. The responses segregated participants into four distinct, novel clusters (cyber risk takers, physical risk takers, transport innovators, and risk abstainers) with cross-validated prediction accuracy of 92%.

In the second part of the study, we qualitatively explored these clusters through 12 homogeneous focus groups with 6 participants each. The predominant themes of the groups matched their clusters with little overlap between the groups. The differences in risk perception and behaviours varied greatly between the clusters. Future transport systems, apps and websites that rely on location data therefore need a more personalised approach to information provision surrounding location sharing. Failing to recognise these differences could lead to reduced data sharing, riskier sharing behaviour or even total avoidance of new forms of technology in transport.

Item Type: Conference or workshop item (Paper)
DOI/Identification number: 10125/71270
Additional information: Best Paper Award of Location Intelligence Invited Track
Uncontrolled keywords: risk perception, transport systems
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Q Science > QA Mathematics (inc Computing science) > QA 75 Electronic computers. Computer science
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > TK5101 Telecommunications > TK5105 Data transmission systems > TK5105.5 Computer networks > TK5105.875.I57 Internet
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > TK5101 Telecommunications > TK5105.888 World Wide Web
Divisions: Divisions > Division of Computing, Engineering and Mathematical Sciences > School of Computing
University-wide institutes > Institute of Cyber Security for Society
Depositing User: Shujun Li
Date Deposited: 09 Jan 2021 14:26 UTC
Last Modified: 24 Sep 2021 10:31 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/84858 (The current URI for this page, for reference purposes)
Becker, Ingolf: https://orcid.org/0000-0002-3963-4743
Posner, Rebecca: https://orcid.org/0000-0001-5744-5922
Ekblom, Paul: https://orcid.org/0000-0002-6599-6174
Borrion, Hervé: https://orcid.org/0000-0003-3624-4763
McGuire, Michael: https://orcid.org/0000-0002-8525-9104
Li, Shujun: https://orcid.org/0000-0001-5628-7328
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