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Destino seguro: Sensual Licence and Moral Capital in Cuba’s Nation Brand

Ogden, Rebecca (2020) Destino seguro: Sensual Licence and Moral Capital in Cuba’s Nation Brand. Tourism Planning and Development, . ISSN 2156-8316. (doi:10.1080/21568316.2020.1842486) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:83809)

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Abstract

This article considers Cuban tourism campaigns as exploitations of moral distinction, underpinned by revolutionary policy and ideology. Drawing on campaign materials and interviews with state actors in the tourist sector, this article explores Cuba’s nation brand since the 2000s as the strategic appropriation of moral capital. Reflecting society’s strong moral basis, articulations of safety, stability and solidarity may be read as attempts to correct unwanted reputations, distinguish Cuba from rival Latin American and Caribbean destinations, and galvanise the legitimacy of Revolution through a codified celebration of its successes. The article thus seeks to add nuance to persistent interpretations of Cuban tourism development since the 1990s as a profit-driven compromise to the Revolution’s moralistic impulse.

Item Type: Article
DOI/Identification number: 10.1080/21568316.2020.1842486
Subjects: F History United States, Canada, Latin America > F1201 Latin America (General)
Divisions: Divisions > Division of Arts and Humanities > School of European Culture and Languages
Signature Themes: Migration and Movement
Depositing User: Rebecca Ogden
Date Deposited: 29 Oct 2020 11:25 UTC
Last Modified: 16 Feb 2021 14:15 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/83809 (The current URI for this page, for reference purposes)
Ogden, Rebecca: https://orcid.org/0000-0003-3138-2286
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