Skip to main content

The mere liking effect: Attitudinal influences on attributions of moral character

Bocian, Konrad, Baryla, Wieslaw, Kulesza, Wojciech M., Schnall, Simone, Wojciszke, Bogdan (2018) The mere liking effect: Attitudinal influences on attributions of moral character. Journal of Experimental Social Psychology, 79 . pp. 9-20. ISSN 0022-1031. (doi:10.1016/j.jesp.2018.06.007) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:83691)

PDF Publisher pdf
Language: English

Restricted to Repository staff only
Contact us about this Publication
[thumbnail of The mere liking effect.pdf]
Official URL


People believe that their moral judgments are well-justified and as objective as scientific facts. Still, dual-process models of judgment provide strong theoretical reasons to expect that in reality moral judgments are substantially influenced by highly subjective factors such as attitudes. In four experiments (N = 645) we provide evidence that similarity-dissimilarity of beliefs, mere exposure, and facial mimicry influence judgments of moral character measured in various ways. These influences are mediated by changes in liking of the judged persons, suggesting that attitudinal influences lay at the core of moral character perceptions. Changes in mood do not play such a role. This is the first line of studies showing that attitudes influence moral judgments in addition to frequently studied discrete emotions. It is also the first research evidencing the affective influences on judgments of moral character.

Item Type: Article
DOI/Identification number: 10.1016/j.jesp.2018.06.007
Uncontrolled keywords: Moral judgmentsMoral characterAttitudesAttribution
Subjects: H Social Sciences
Divisions: Divisions > Division of Human and Social Sciences > School of Psychology
Depositing User: Konrad Bocian
Date Deposited: 25 Oct 2020 09:22 UTC
Last Modified: 16 Feb 2021 14:15 UTC
Resource URI: (The current URI for this page, for reference purposes)
Bocian, Konrad:
  • Depositors only (login required):


Downloads per month over past year