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Do Consumers Really Care? An Economic Analysis of Consumer Attitudes Towards Food Produced Using Prohibited Production Methods

Balcombe, Kelvin, Bradley, Dylan, Fraser, Iain M (2020) Do Consumers Really Care? An Economic Analysis of Consumer Attitudes Towards Food Produced Using Prohibited Production Methods. Journal of Agricultural Economics, . ISSN 1477-9552. E-ISSN 1477-9552. (doi:10.1111/1477-9552.12410) (KAR id:83331)

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Abstract

Taking account of consumer preferences for food produced using prohibited production methods matters if welfare of analysis of potential trade deals is to be considered meaningful. To enable this to occur it is necessary to appropriately examine consumer preferences. To this effect, we report the findings from four discrete choice experiments examining UK consumer attitudes for food produced using several agricultural production methods currently prohibited in the UK e.g., chlorine washed chicken. Our results reveal negative preferences for these forms of agricultural production methods whereas EU food safety standards are highly valued. Willingness to pay estimates indicate that the positive values for food safety are frequently greater than the negative values placed on prohibited food production methods. Similarly, UK country of origin was highly valued but organic production was less valued. The implications of these results and the use of stated preference estimates in economic modelling underpinning trade negotiations are discussed.

Item Type: Article
DOI/Identification number: 10.1111/1477-9552.12410
Projects: Understanding Consumer Values
Uncontrolled keywords: Consumer Preferences, Trade Negotiations, Discrete Choice Experiment, Chlorinated Chicken, Hormone Implants, Hormones in Feed
Subjects: H Social Sciences > HB Economic Theory
Divisions: Divisions > Division of Human and Social Sciences > School of Economics
Signature Themes: Food Systems, Natural Resources and Environment
Funders: [UNSPECIFIED] Food Standards Agency
Depositing User: Iain Fraser
Date Deposited: 10 Nov 2020 11:00 UTC
Last Modified: 16 Feb 2021 14:15 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/83331 (The current URI for this page, for reference purposes)

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