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The role of positive and negative gossip in promoting prosocial behavior

Imada, Hirotaka, Hopthrow, Tim, Abrams, Dominic (2020) The role of positive and negative gossip in promoting prosocial behavior. Evolutionary Behavioral Sciences, . ISSN 2330-2925. E-ISSN 2330-2933. (doi:10.1037/ebs0000218) (KAR id:82580)

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Abstract

Gossip can promote cooperation via reputational concern. However, the relative effectiveness of positive and negative gossip in fostering prosociality has not been examined. The present study explored the influence of positive and negative gossip on prosocial behavior, using an economic game. Supporting previous evidence, it was found that individuals were more prosocial when gossip of any kind was possible, compared to when their behavior was completely anonymous. However, there was no significant difference in the efficiency in promoting cooperation between positive and negative gossip, suggesting that it is reputational concern elicited by gossip per se, rather than its valence, that stimulates prosociality.

Item Type: Article
DOI/Identification number: 10.1037/ebs0000218
Uncontrolled keywords: gossip; reputation; prosocial behavior; cooperation
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Divisions > Division of Human and Social Sciences > School of Psychology
Depositing User: Hirotaka Imada
Date Deposited: 24 Aug 2020 12:19 UTC
Last Modified: 16 Feb 2021 14:14 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/82580 (The current URI for this page, for reference purposes)
Imada, Hirotaka: https://orcid.org/0000-0003-3604-4155
Hopthrow, Tim: https://orcid.org/0000-0003-2331-7150
Abrams, Dominic: https://orcid.org/0000-0002-2113-4572
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