Skip to main content
Kent Academic Repository

Preference for Anonymous Giving

Imada, Hirotaka (2020) Preference for Anonymous Giving. Letters on Evolutionary Behavioral Science, 11 (1). pp. 22-26. ISSN 1884-927X. (KAR id:81968)

PDF Author's Accepted Manuscript
Language: English
Download this file
[thumbnail of Imada (2020) accepted manuscript.pdf]
Request a format suitable for use with assistive technology e.g. a screenreader
XML Word Processing Document (DOCX) Author's Accepted Manuscript
Language: English

Restricted to Repository staff only
Contact us about this Publication
[thumbnail of Imada (2020) accepted manuscript.docx]
Official URL:


Individuals sometimes prefer to anonymously donate money when they can publicly do so. In other words, they deliberately hide their costly prosocial behavior from a broad audience. While existing research has collated various evolutionary theories emphasizing the value of public prosocial behavior, it has not endeavored to address the preference for anonymous giving. The article discussed potential explanations for the preference and pointed to the importance of further scholarly discussion about the value and function of anonymous prosocial behavior.

Item Type: Article
Uncontrolled keywords: prosocial behavior, crowdfunding, anonymity, reputation, altruism
Subjects: H Social Sciences > HV Social pathology. Social and public welfare > HV27 Philanthropists
Divisions: Divisions > Division of Human and Social Sciences > School of Psychology
Depositing User: Hirotaka Imada
Date Deposited: 03 Jul 2020 05:55 UTC
Last Modified: 29 Sep 2021 11:03 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.