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The pursuit of honor: Novel contexts, varied approaches, and new developments

Cross, Susan E. and Uskul, Ayse K. (2022) The pursuit of honor: Novel contexts, varied approaches, and new developments. In: Gelfand, Michele J. and Chiu, Chi-yue and Hong, Ying-yi, eds. Handbook of Advances in Culture and Psychology. Advances in Culture and Psychology, 9 . Oxford University Press, New York, pp. 189-244. ISBN 978-0-19-763166-9. E-ISBN 978-0-19-763170-6. (doi:10.1093/oso/9780197631669.003.0004) (KAR id:81613)


Why are people around the world willing to sacrifice for honor? This chapter addresses that question with a focus on the little-researched cultural context of Turkey. When compared to Americans from northern states, Turkish people have richer conceptions of the concept of honor, and they perceive that more situations are imbued with honor-related implications. They respond to honor-relevant situations with more intense emotions and are more sensitive to sharing content in social media that could lead to shame or disrepute. This research replicated previous findings of the link between honor and aggression, and it showed that honor threats impair goal pursuit more among Turkish participants. Turkish participants react more strongly to a charge that they behaved dishonestly (i.e., an honor threat) than to a charge that they were incompetent, compared to northern Americans. This research provides an important extension to previous research focused on the southern states in the U.S.

Item Type: Book section
DOI/Identification number: 10.1093/oso/9780197631669.003.0004
Uncontrolled keywords: culture of honor; Turkey; goal pursuit; honor threat
Subjects: H Social Sciences
Divisions: Divisions > Division of Human and Social Sciences > School of Psychology
Funders: European Research Council (
Scientific and Technological Research Council of Turkey (
Depositing User: Ayse Uskul
Date Deposited: 08 Jun 2020 15:24 UTC
Last Modified: 05 Sep 2023 11:14 UTC
Resource URI: (The current URI for this page, for reference purposes)

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