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Digital Transformation and Omnichannel Retail Banking

Ioannis, Krasonikolakis and Sotiris, Syrmakezis (2019) Digital Transformation and Omnichannel Retail Banking. In: Georgios, Doukidis, ed. The Digital Future: Transformation-Strategy-Governence-Technologies. Sideris, Athens,Greece. ISBN 978-960-08-0834-6. (KAR id:80149)


Twenty-five years ago, Bill Gates made a statement that created domino reactions and sparked a series of debates. He predicted that in the future Banking would continue to exist, but not the Banks ("Banking is essential. Banks are not.") A modest reading of this statement could lead to the fact that it already seems that it is not far enough from reality, considering that banking services are very largely digitised. However, the Bank's role remains irreplaceable. Therefore, as a structure, it may become impossible to disappear, but certainly traditional banks need to be radically reshaped in order to survive in the modern value creation environment. The purpose of this study is to present the current state in the field of multi-channel banking following an omni-channel perspective. We emphasize the importance of digital transformation of traditional Banks in order to survive in the contemporary retail banking environment.

Item Type: Book section
Uncontrolled keywords: Multi-channel Banking, Retail Banking, Digital Transformation
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Ioannis Krasonikolakis
Date Deposited: 19 Feb 2020 21:56 UTC
Last Modified: 11 Dec 2022 19:11 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Ioannis, Krasonikolakis.

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