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Improving on the Kogut and Singh metric of psychic distance

Gerschewski, Stephan (2013) Improving on the Kogut and Singh metric of psychic distance. Multinational Business Review, 21 (3). pp. 257-268. ISSN 1525-383X. (doi:10.1108/MBR-04-2013-0019)

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Originality/value – The study contributes to the literature by proposing an alternative methodology for the psychic distance scales of Dow and Karunaratna (2006) rather than the Kogut and Singh (1988) index. In light of the prominence of these two influential and widely-cited articles, our commentary challenges the notion of calculating psychic distance.

Item Type: Article
DOI/Identification number: 10.1108/MBR-04-2013-0019
Uncontrolled keywords: psychic distance, cultural distance, methodology, index
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Stephan Gerschewski
Date Deposited: 07 Dec 2019 04:39 UTC
Last Modified: 09 Dec 2019 10:08 UTC
Resource URI: (The current URI for this page, for reference purposes)
Gerschewski, Stephan:
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