Skip to main content

Becoming Breastfeeding Friendly Wales infographic

Eida, Tamsyn J. and Kendall, Sally and Merritt, Rowena K. (2019) Becoming Breastfeeding Friendly Wales infographic. Other. Public Health Wales (Unpublished) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:78283)

PDF Other
Language: English

Restricted to Repository staff only
Contact us about this Publication
[thumbnail of BBF_Wales_infographic_Final_English.pdf]


In Wales, whilst over 60% of women intend to breastfeed, the figure falls to 26% reporting any breastfeeding at 6 weeks. There is considerable variation among Health Boards and breastfeeding rates are lower among some groups, exacerbating health inequalities. Sustained intervention is required to both improve the experience of breastfeeding for women, babies and families, and advance towards the WHO’s 2025 global target of increasing exclusive breastfeeding in the first six months to at least 50%. Supported by the University of Kent and facilitated by Public Health Wales, a Welsh Committee of experts worked from April 2018 to February 2019 to deliver the 5 step BBF process: a) to measure the current breastfeeding environment, and b) to develop a plan to implement recommendations to guide the scaling up of national breastfeeding protection, promotion and support efforts. This infographic presents the findings of the assessment of the Breastfeeding environment in Wales and the committee's six evidence-informed recommendation themes, based on the BBF Gear model.

Item Type: Monograph (Other)
Additional information: Once website development work is complete, Public Health Wales will be publishing this infographic on their website alongside the BBF Wales briefing report.
Uncontrolled keywords: breastfeeding environment; Wales; health inequalities; scale up framework; protect, promote and support
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research > Centre for Health Services Studies
Depositing User: Tamsyn Eida
Date Deposited: 05 Nov 2019 16:37 UTC
Last Modified: 29 Oct 2021 14:36 UTC
Resource URI: (The current URI for this page, for reference purposes)
Kendall, Sally:
Merritt, Rowena K.:
  • Depositors only (login required):