The Pet Loo: how an innovative pet product from Australia took on the world

Gerschewski, Stephan (2016) The Pet Loo: how an innovative pet product from Australia took on the world. In: The New Global Marketing: Local Adaptation for Sustainability and Profit. Cognella Academic Publishing, San Diego, California, USA, pp. 80-84. ISBN 978-1-5165-0467-1. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78264)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Book section
Subjects:	H Social Sciences
Divisions:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Tracey Pemble
Date Deposited:	05 Nov 2019 14:24 UTC
Last Modified:	17 Aug 2022 12:22 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/78264 (The current URI for this page, for reference purposes)

University of Kent Author Information

Gerschewski, Stephan.

Creator's ORCID:	https://orcid.org/0000-0002-4976-1033
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