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Examining the antecedents of shopping excitement and affiliation intentions in shopping malls

Temerak, M.S. (2015) Examining the antecedents of shopping excitement and affiliation intentions in shopping malls. In: ANZMAC Conference Proceedings. 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing. . ANZMAC (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
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Abstract

In response to our limited understanding of the role of servicescape and socialscape in influencing customer-to-customer interactions (Nicholls, 2010), this paper examines the effect of servicescape, socialscape, personal aspects (i.e. involvement) and other mall-related factors (i.e. tenant variety) on shopping excitement and affiliation intentions. A total of 403 valid responses were collected by the means of a survey, using a systematic sample from four regional shopping malls to avoid the single-site limitation in the extant literature. The data was analysed by the means of PLS-SEM. The findings showed that shopping involvement, tenant variety and ambient, rather than design and social, aspects were found associated with shopping excitement. Interestingly, pleasantness of music, design and social aspects were found to encourage affiliation intentions, while perceptions of other ambient factors (e.g. lighting, scent) were found to discourage these intentions. Shopping excitement was found to be the dominant driver of affiliation intentions.

Item Type: Conference or workshop item (Proceeding)
Uncontrolled keywords: Servicescape, affiliation intentions, tenant variety, socialscape, shopping excitement
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Mohamed Hassan
Date Deposited: 31 Oct 2019 11:46 UTC
Last Modified: 01 Nov 2019 16:56 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/78112 (The current URI for this page, for reference purposes)
Temerak, M.S.: https://orcid.org/0000-0002-9128-6715
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