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The Influence of Geographic and Psychic Distance on Online Hotel Ratings

Phillips, Paul A., Antonio, Nuno, de Almeida, Ana, Nunes, Luís (2020) The Influence of Geographic and Psychic Distance on Online Hotel Ratings. Journal of Travel Research, 59 (4). pp. 722-741. ISSN 0047-2875. (doi:10.1177/0047287519858400) (KAR id:77007)


This study examines the relationship between distance measures and a Portuguese data set consisting of 34,622 online hotel reviews extracted from and TripAdvisor written in Portuguese, Spanish, and English. Based on the country of origin of each review author, a geographic and a psychic distance measure is calculated for Portugal. Data and text mining analysis provides additional insights into online hotel ratings. The authors confirm that online travelers’ evaluations are multifaceted constructs displaying varying patterns of rating behavior among the traveler base. By investigating the contemporary relevance of geographic and psychic distance, a key finding of this study is that travelers with less distance both in terms of psychic and geographic distance give a lower rating score than travelers with greater distance. The inclusion of psychic and geographic distance is advocated as a salient aspect for future researchers and for those practitioners who wish to enhance hotel product and service features.

Item Type: Article
DOI/Identification number: 10.1177/0047287519858400
Uncontrolled keywords: hotels, geographic distance, psychic distance, text mining, online hotel ratings
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Leadership and Management
Depositing User: Paul Phillips
Date Deposited: 03 Oct 2019 12:38 UTC
Last Modified: 04 Mar 2024 17:17 UTC
Resource URI: (The current URI for this page, for reference purposes)

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