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Model Workers in China, 1949-1965: Constructing a New Citizen

Farley, James (2019) Model Workers in China, 1949-1965: Constructing a New Citizen. Routledge, London, UK, 214 pp. ISBN 978-1-138-29982-5. E-ISBN 978-1-315-09786-2. (doi:10.4324/9781315097862) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.4324/9781315097862

Abstract

Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of ‘Model Workers’ for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individuals continues to thrive, and although the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China’s recent history and served to embody the Party’s vision of the ideal Chinese citizen as they attempted to reshape the nation following a ‘Century of Humiliation,’ a ruinous war with Japan and a divisive civil war.

This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent of the influence of the Model Worker as a concept, on both propaganda and national policy.

Item Type: Book
DOI/Identification number: 10.4324/9781315097862
Subjects: D History General and Old World > D History (General) > D839 Post-war history, 1945-
D History General and Old World > DS Asia
Divisions: Faculties > Humanities > School of History
Depositing User: James Farley
Date Deposited: 17 Sep 2019 11:15 UTC
Last Modified: 18 Sep 2019 07:57 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/76533 (The current URI for this page, for reference purposes)
Farley, James: https://orcid.org/0000-0002-7221-9613
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