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Examining the impact of the attractiveness of alternatives on customers' perceptions of price tolerance: Moderation and mediation analyses

Temerak, Mohamed Sobhy (2016) Examining the impact of the attractiveness of alternatives on customers' perceptions of price tolerance: Moderation and mediation analyses. Journal of Financial Services Marketing, 21 (4). pp. 284-297. ISSN 1363-0539. (doi:10.1057/s41264-016-0010-5) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1057/s41264-016-0010-5

Abstract

The current literature provides mixed support for the positive influence of competitors on customers' perceptions of price tolerance (Herrmann et al, Psychology & Marketing, 2004 21(7), 533-551). This paper examines a number of mediators and moderators of this relationship, such as positive switching barriers, negative switching barriers and customer satisfaction. A total of 162 valid responses was collected from the financial brokerage context by means of a random sample. The data were analysed using the Partial-least square (PLS) approach to structural equation modelling. The findings show that customers' satisfaction with the service provider partially mediates the positive effect of alternatives on price tolerance. Negative, not positive, switching barriers were found to weaken the effect on price tolerance of the attractiveness of alternatives. © 2016 Macmillan Publishers Ltd.

Item Type: Article
DOI/Identification number: 10.1057/s41264-016-0010-5
Uncontrolled keywords: attractiveness of alternatives, customer satisfaction, price tolerance, switching barriers
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Tracey Pemble
Date Deposited: 20 Aug 2019 12:03 UTC
Last Modified: 15 Jan 2020 15:33 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/75708 (The current URI for this page, for reference purposes)
Temerak, Mohamed Sobhy: https://orcid.org/0000-0002-9128-6715
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