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Bikini or Burkini? The role of swimwear and age as determinants of beach interaction with others

Temerak, M.S. (2019) Bikini or Burkini? The role of swimwear and age as determinants of beach interaction with others. Tourism Management, 75 . pp. 269-283. ISSN 0261-5177. (doi:10.1016/j.tourman.2019.05.010) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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http://dx.doi.org/10.1016/j.tourman.2019.05.010

Abstract

The paper examines the influence of age and similarity in appearance to other customers on one's attitude to a resort, patronage and interactive intentions. In-depth interviews were conducted with ten resort guests, followed by a factorial between-subjects experiment on 189 young females using written scenarios along with sketches. The data were analysed from a dual-perspective depending on the subjects' preferences for either a burkini or a bikini by means of MANCOVA. The patronage and interactive intentions to other customers among those who preferred bikini swimsuits were found to be influenced by similarity in appearance only when unknown customers were young. The attitude to the resort and patronage intentions among customers who preferred burkini swimsuits were found to be unaffected by differences in appearance. Burkini-wearing females considered similarity in appearance as most important, followed by the age of unknown customers when they formed their interactive intentions toward others. © 2019 Elsevier Ltd

Item Type: Article
DOI/Identification number: 10.1016/j.tourman.2019.05.010
Uncontrolled keywords: Similarity in appearance, Customer-to-customer, interactions, Compatibility management, Elderly customers, Heterogeneous customers, Resorts Beach experience
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Mohamed Hassan
Date Deposited: 20 Aug 2019 11:53 UTC
Last Modified: 15 Jan 2020 15:27 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/75705 (The current URI for this page, for reference purposes)
Temerak, M.S.: https://orcid.org/0000-0002-9128-6715
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