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Bansara eye care: Growing affordable eye care for the rural population

Lyngdoh, Teidorlang, Sridhar, G., Mishra, Prashant (2019) Bansara eye care: Growing affordable eye care for the rural population. Asian Case Research Journal, 22 (2). pp. 357-384. ISSN 0218-9275. (doi:10.1142/S0218927518500153) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1142/S0218927518500153

Abstract

Bansara eye care (BEC) is one of the first eye care providers in the state of Meghalaya, NE India and has brought many innovations in process and reduced cost of eye care treatment in the region. BEC has been trying to penetrate the rural markets, to educate and provide eye care services to the rural poor. The case deals with the challenges and poor acceptance of eye care services especially in the rural areas of the region. Lack of awareness and superstitious belief towards eye surgery was the main reason for poor penetration in the rural areas. The case highlights the key decisions that is required to be taken to be able to penetrate the rural markets and determine the expansion strategy.

Item Type: Article
DOI/Identification number: 10.1142/S0218927518500153
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Teidor Lyngdoh
Date Deposited: 23 Jul 2019 14:48 UTC
Last Modified: 15 Jan 2020 15:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/75508 (The current URI for this page, for reference purposes)
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