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Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective

Hu, Jiayao, Liu, Yu-Lun, Yuen, Tsun Wai Wesley, Lim, Ming Kim, Hu, Jialun (2019) Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective. Resources, Conservation and Recycling, 149 . pp. 177-187. ISSN 0921-3449. (doi:10.1016/j.resconrec.2019.05.042) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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Abstract

The notion of the sharing economy has been introduced in many sectors and provided significant benefits to consumers and asset owners. Despite the remarkable improvement of the sharing economy in recent years, its relationship with sustainability remains insufficiently researched. This study adopts a sustainable supply chain management (SSCM) perspective. A large-scale survey with 420 participants showed that investment recovery (IR) practices and corporate social responsibility (CSR) conducted by sharing economy platforms significantly and positively affect customers’ intention to use sharing economy-based services/products, whereas internal green management (IGM), supplier green management (SGM), eco-design (ECD) and customer green management (CGM) practices do not. A follow-up qualitative study with ten participants provided further explanations and supported the findings of the survey. This study links the sharing economy and sustainability by testing the effectiveness of sharing economy platforms’ sustainable practices and proposes the best practices for sharing economy platforms to maintain a long-term sustainable marketplace.

Item Type: Article
DOI/Identification number: 10.1016/j.resconrec.2019.05.042
Uncontrolled keywords: sharing economy, sustainable supply chain management, customer intention, mixed methods research
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Yu-Lun Liu
Date Deposited: 17 Jun 2019 14:39 UTC
Last Modified: 15 Aug 2019 10:21 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/74320 (The current URI for this page, for reference purposes)
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