Adoption of Learning Analytics in the UK: : Identification of Key Factors Using the TOE Framework

Across the UK, Higher Education Institutions (HEIs) are waking up to the fact that data analytics solutions can

provide valuable insights across many areas. One key development is the use of analytics to measure and

enhance learning and teaching (L&T) strategies. Learning Analytics (LA) is a growing area of research and

application, driven by a desire to improve the student experience and enhance engagement in blended

learning environments. From a broader institutional view, the desire to improve student retention rates is also

a compelling driver to explore LA. This paper reviews the current literature and proposes eight key factors

affecting the adoption of LA in higher education within the UK.