Computer-mediated communication and remote management: integration or isolation?

The use of intranets and e-mails to communicate with remote staff is increasing rapidly within organizations. For many companies this is viewed as a speedy and cost-effective way of keeping in contact with staff and ensuring their continuing commitment to company goals. This article highlights the problems experienced by staff when managers use intranets and e-mails in an inappropriate fashion for these purposes. Issues of remoteness and isolation will be discussed, along with the reports of frustration and disidentification experienced. However, it will be shown that when used appropriately, communication using these technologies can facilitate shared understanding and help remote staff to view their company as alive and exciting. Theoretical aspects will be highlighted and the implications of these findings will be discussed.