Professionalization, Factionalism, and Social Movement Success: A Case Study on Nonhuman Animal Rights Mobilization

This project explores the intra-movement interactions between professionalized and radical factions in the social movement arena using a content analysis of movement literature produced by the Nonhuman Animal rights movement between 1980 and 2013. Professionalized factions with greater symbolic capital are positioned to monopolize claimsmaking, disempower competing factions, and replicate their privilege and legitimacy. Radical factions, argued to be important variables in a movement’s health, are thus marginalized, potentially to the detriment of movement success and the constituency for whom they advocate. Specifically, this study explores the role of professionalization in manipulating the tactics and goals of social movement organizations and how the impacts of professionalization may be aggravating factional boundaries. Boundary maintenance may prevent critical discourse within the movement, and it may also provoke the “mining” of radical claimsmaking for symbols that have begun to resonate within the movement and the public. Analysis demonstrates a number of important consequences to professionalization that appear to influence the direction of factional disputes, and ultimately, the shape of the movement. Results indicate some degree of factional fluidity, but professionalization does appear to be a dominant force on movement trajectories by concentrating power in the social change space. Professionalization appears to provoke the mobilization of radical factions, but it also provides organizations that professionalize the mechanisms for controlling and marginalizing radical competitors.