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Resonance of Moral Shocks in Abolitionist Animal Rights Advocacy: Overcoming Contextual Constraints

Wrenn, Corey (2013) Resonance of Moral Shocks in Abolitionist Animal Rights Advocacy: Overcoming Contextual Constraints. Society and Animals, 16 (4). pp. 651-668. ISSN 1063-1119. (doi:10.1163/15685306-12341271) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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Abstract

Jasper and Poulsen (1995) have long argued that moral shocks are critical for recruitment in the nonhuman animal rights movement. Building on this, Decoux (2009) argues that the abolitionist faction of the nonhuman animal rights movement fails to recruit members because it does not effectively utilize descriptions of suffering. However, the effectiveness of moral shocks and subsequent emotional reactions has been questioned. This article reviews the literature surrounding the use of moral shocks in social movements. Based on this review, it is suggested that the exploitation of emotional reactions to depictions of suffering can sometimes prove beneficial to recruitment, but successful use is contextually rooted in preexisting frameworks, ideology, and identity. It is concluded that a reliance on images and narratives might be misconstrued in a society dominated by nonhuman animal welfare ideology.

Item Type: Article
DOI/Identification number: 10.1163/15685306-12341271
Uncontrolled keywords: abolition, animal rights, emotion, frames, identity, moral shocks, social movements
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Sociology
Depositing User: Corey Wrenn
Date Deposited: 13 Feb 2019 09:09 UTC
Last Modified: 03 Jun 2019 09:24 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/72438 (The current URI for this page, for reference purposes)
Wrenn, Corey: https://orcid.org/0000-0003-4041-0015
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