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Skeptics and “The White Stuff”: Promotion of Cows’ Milk and Other Nonhuman Animal Products in the Skeptic Community as Normative Whiteness

Wrenn, Corey (2017) Skeptics and “The White Stuff”: Promotion of Cows’ Milk and Other Nonhuman Animal Products in the Skeptic Community as Normative Whiteness. Relations. Beyond Anthropocentrism, 5 (1). pp. 73-81. ISSN 2280-9643. (doi:10.7358/rela-2017-001-wren)

Abstract

This article discusses a dairy advertising campaign featuring skeptic Derren Brown. I explore the various health claims made in the ads as well as a report Brown featured on his website that claimed consumption of cow’s milk is linked to longevity. I discuss how dairy consumption is largely linked to race and ethnicity. It is a practice enjoyed primarily by European whites as most nonwhites are lactose intolerant. Lactose intolerance is a normal biological process associated with weaning, but it is medicalized and made deviant because it is not part of the white experience. I also mention comments made by Sam Harris and Richard Dawkins that normalize Western diets with unsubstantiated claims. This article takes a critical look at skeptic leaders who have failed to address misleading information perpetuated by exploitative animal product industries.

Item Type: Article
DOI/Identification number: 10.7358/rela-2017-001-wren
Uncontrolled keywords: advertising, colonialism, dairy, food, health, lactose intolerance, race, science, skepticism, veganism
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Sociology
Depositing User: Corey Wrenn
Date Deposited: 13 Feb 2019 08:21 UTC
Last Modified: 03 Jun 2019 09:23 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/72430 (The current URI for this page, for reference purposes)
Wrenn, Corey: https://orcid.org/0000-0003-4041-0015
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