Skeptics and “The White Stuff”: Promotion of Cows’ Milk and Other Nonhuman Animal Products in the Skeptic Community as Normative Whiteness

This article discusses a dairy advertising campaign featuring skeptic Derren Brown. I explore

that claimed consumption of cow’s milk is linked to longevity. I discuss how dairy consumption is largely linked to race and ethnicity. It is a practice enjoyed primarily by European

process associated with weaning, but it is medicalized and made deviant because it is not part

that normalize Western diets with unsubstantiated claims. This article takes a critical look at

skeptic leaders who have failed to address misleading information perpetuated by exploitative animal product industries.