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Knowledge Connectivity in an Adverse Context: Global Value Chains and Pakistani Offshore Service Providers

Sinkovics, Noemi, Choksy, Umair Shafi, Sinkovics, Rudolf R., Mudambi, Ram (2019) Knowledge Connectivity in an Adverse Context: Global Value Chains and Pakistani Offshore Service Providers. Management International Review, 59 (1). pp. 131-170. ISSN 0938-8249. (doi:10.1007/s11575-018-0372-0)

Abstract

This paper contributes to theory building efforts around the concept of knowledge connectivity and its relevance in buyer-supplier relationships in global value chains. We use the Pakistani IT industry as our study context. Pakistan suffered a significant adverse perception bias following terror attacks in 2008-09. We based our illustration on the experiences of 12 Pakistani offshore service providers (OSPs) who succeeded in offsetting the negative implications of the country’s adverse political environment. The case firms link into two distinct value chain configurations. In each configuration, we observe a distinct course of strategic action, which we term step-up and break-out, respectively. While these observations emerged from the Pakistani context, the implications of the resulting dynamic framework for theory and practice go beyond this particular adverse country setting.

Item Type: Article
DOI/Identification number: 10.1007/s11575-018-0372-0
Uncontrolled keywords: Global value chains; Connectivity; Adverse context; Practices; Supplier strategies; Global sourcing; Economic geography; Comfort zone; Catch-up
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Umair Shafi Choksy
Date Deposited: 25 Feb 2019 23:57 UTC
Last Modified: 30 May 2019 08:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/72343 (The current URI for this page, for reference purposes)
Sinkovics, Noemi: https://orcid.org/0000-0002-5143-6870
Choksy, Umair Shafi: https://orcid.org/0000-0001-9862-533X
Sinkovics, Rudolf R.: https://orcid.org/0000-0002-4471-5054
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