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Fundraising for primary schools in England - Moving beyond the school gates

Body, Alison (2017) Fundraising for primary schools in England - Moving beyond the school gates. International Journal of Nonprofit and Voluntary Sector Marketing, 22 (4). ISSN 1465-4520. E-ISSN 1479-103X. (doi:10.1002/nvsm.1582)

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Abstract

In response to depleting budgets and intensified performance pressures, primary schools are increasingly turning to fundraising as one mechanism for combatting ongoing challenges. Although research identifies that two-thirds of primary schools are actively trying to increase their fundraised income, some primary schools are significantly more successful in attracting additional funds than others, whilst many struggle to stimulate fundraising efforts 'beyond the school gates'. This article focuses on three case study schools, and the individuals tasked with the role of fundraising, which have each adopted different approaches in a successful attempt to increase their fundraised income. The findings propose that when primary schools pro-actively focus on their fundraising, invest in people both in terms of time and their skills, and create a positive fundraising narrative which embraces both the schools and local communities? needs, primary schools can succeed in attracting significant philanthropic support which can be transformative for the school community.

Item Type: Article
DOI/Identification number: 10.1002/nvsm.1582
Uncontrolled keywords: school fundraising, philanthropy
Subjects: H Social Sciences > HV Social pathology. Social and public welfare > HV27 Philanthropists
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Depositing User: Alison Body
Date Deposited: 05 Feb 2019 19:17 UTC
Last Modified: 23 Jan 2020 09:23 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/72195 (The current URI for this page, for reference purposes)
Body, Alison: https://orcid.org/0000-0003-0421-5159
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