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Environmental sustainability orientation, competitive strategy and financial performance

Danso, Albert, Adomako, Samuel, Amankwah-Amoah, Joseph, Owusu-Agyei, Samuel, Konadu, Renata (2019) Environmental sustainability orientation, competitive strategy and financial performance. Business Strategy and the Environment, 28 (5). pp. 885-895. ISSN 0964-4733. (doi:10.1002/bse.2291) (KAR id:72028)


Extant research has established that environmental sustainability orientation (ESO) has a positive influence on performance outcomes. Nevertheless, several contingencies tend to affect the strength of this relationship. In this study, we draw on natural resource-based theory to introduce competitive strategies as moderators in the ESO-performance nexus. Using time-lagged data obtained from 269 firms in Ghana, this study finds that firms pursuing the differentiation strategy

can positively boost performance outcomes with ESO than without differentiation strategy. We also find that firms can use the low-cost or the integrated strategy to get higher impact on performance with ESO respectively. Based on the results, firms in Ghana do not need differentiation strategy in order to boost the effect of ESO on financial performance. Theoretical and practical implications are discussed.

Item Type: Article
DOI/Identification number: 10.1002/bse.2291
Uncontrolled keywords: Environmental sustainability orientation; sustainability; sustainable development; competitive strategy; stakeholder engagement; financial performance; sub-Saharan Africa, Ghana
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 27 Jan 2019 15:48 UTC
Last Modified: 28 Jul 2022 22:09 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Amankwah-Amoah, Joseph.

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