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Consumption of salt rich products: impact of the UK reduced salt campaign

Sharma, Abhijit, Di Falco, Salvatore, Fraser, Iain M (2018) Consumption of salt rich products: impact of the UK reduced salt campaign. International Journal of Health Economics and Management, 19 . pp. 341-357. ISSN 2199-9023. E-ISSN 2199-9031. (doi:10.1007/s10754-018-9257-9) (KAR id:71685)


This paper uses a leading UK supermarket’s loyalty card database to assess the effectiveness and impact of the 2004 UK reduced salt campaign. We present an econometric analysis of purchase data to assess the effectiveness of the Food Standard Agency’s (FSA) ‘reduced salt campaign’. We adopt a general approach to determining structural breaks in the time series of purchase data, using unit root tests whereby structural breaks are endogenously determined from the data. We find only limited evidence supporting the effectiveness of the FSA’s reduced salt campaign. Our results support existing findings in the literature that have used alternative methodologies to examine the impact of information campaigns on consumer choice of products with high salt content.

Item Type: Article
DOI/Identification number: 10.1007/s10754-018-9257-9
Uncontrolled keywords: Structural breaks, Salt consumption, Low salt campaign, effects
Divisions: Divisions > Division of Human and Social Sciences > School of Economics
Depositing User: Iain Fraser
Date Deposited: 18 Jan 2019 10:14 UTC
Last Modified: 04 Mar 2024 18:07 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Di Falco, Salvatore.

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Fraser, Iain M.

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