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3D online retailing: development of distinct 3d online retail stores and investigation of their influence on consumer behavior

Krasonikolakis, I., Vrechopoulos, A., Pouloudi, N. (2013) 3D online retailing: development of distinct 3d online retail stores and investigation of their influence on consumer behavior. In: 10th Student Conference of Management Science and Technology. . (Unpublished) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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Abstract

? ??????? ?????? ???? ????? ?? ????????? ?? ??????????? ??? ??????? ??? ???????????? ??????????? ???????????? (3D online environments) ?? ???????? ??? ?????????????? ???? ?? ???????????? ??????????? ??????????? (3D online stores). ??? ??? ???????? ?????? ??? ???????????? ????? ??? ???????-??????????? ??? 3D ??????????? ????????????, ???????????? ?????? ??? ????-???????????? ??????????, ??? ????????? ??????? ??? ???????? ???????? ??? ???? ?????? ??? ??????????, ??? ????????????? ??????????, ??? ?????????????? ????????-?????????? ??? ??? ??????????????? ??????????, ??? ???????? ????????????????? ????? ????????? ?????????? ???????. ???? ????? ???? (???? #1) ???????????????? ??? ???????????? ??????, ? ????? ???? ????? ?? ????????? ?? ???????? ?? ?? ????? ?? ???????-??????????? ????????? ??????????? ??? 3D ??????????? ???????????? ????? ?????? ??? ?? ??????????? ?? ???????? ??? ????????? ??? ?????????? ???? 3D ???????????? ????????????. ????????, ?????????? ? ??????? ??????????? ???????????? ?????? (avatars), ????? ??? ? ??????? ?????????? ???? ??? ???????????? ?????? ???? ??? ???? ??????? ??? ??? ??? ???? ??????????? ????? ??? ?????????????.

???? ????? ???? (???? #3), ??? ???????????? ??????? ?????????? ?? ?????? Delphi ???? ?? ????????? ? ??????? ??? ????????? ????? ??????? ?? ???????? ????????? ??? ???????????? ??? ??????????. ?? ????? ????????? ????? ??????? ????????????, ??????????????? ??? ?????????? ???? ?????????? ?? ???????? ??? ???????? ????????????? ?????????. ??? ??? ??????? ??? ????????? ???????????? ?? ????????: Analysis of Variance, Multiple Regression, Split-plot Analysis of Variance (SPANOVA). ??????? ?? ?? ????????????, ? ???? ????? ??????? ????????? ??????????? ????????????? ?????? ??? ???????????? ??? ??????????.

???? ??? ?? ?????????? ??? ????????? ??????? ????? ?? ????????? ??? ???????? ??????? ???? ????????? ????????? ???? ????????? ???????, ? ?????? ???? ???? ????? ?? ????????? ??? ????????????? ???????????? ??? ?????????? ??? ??? ???????? ???????? ????? ??????? ????? ?????? ??? ?? ?????????? ????? ??? ??? ????????? ????????? ??????????? ????????????.

Item Type: Conference or workshop item (Paper)
Uncontrolled keywords: ???????????? ??????????? ???????????, ???? (layout) ????????????, ??????????? ??????????
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ioannis Krasonikolakis
Date Deposited: 21 Nov 2018 15:58 UTC
Last Modified: 06 Feb 2020 04:18 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/70249 (The current URI for this page, for reference purposes)
Krasonikolakis, I.: https://orcid.org/0000-0002-7421-5958
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