Justifying the ROI of social media investment in education

Benson, Vladlena and Morgan, S. (2016) Justifying the ROI of social media investment in education. In: Social media and networking: concepts, methodologies, tools, and applications. IGI Global, Hershey, PA USA, pp. 491-503. ISBN 978-1-4666-8614-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:70180)

Item Type:	Book section
Subjects:	H Social Sciences H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Tracey Pemble
Date Deposited:	19 Nov 2018 11:46 UTC
Last Modified:	17 Aug 2022 12:22 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/70180 (The current URI for this page, for reference purposes)
Morgan, S.:	https://orcid.org/0000-0003-3075-0489