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Assessing strategic, tactical and operational alignment factors for SMEs: Alignment across the organisation's value chain

Gutierrez, A., Serrano, A. (2008) Assessing strategic, tactical and operational alignment factors for SMEs: Alignment across the organisation's value chain. International Journal of Value Chain Management, 2 (1). pp. 33-56. ISSN 1741-5365. (doi:10.1504/IJVCM.2008.016117) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1504/IJVCM.2008.016117

Abstract

Strategic alignment approaches aim to improve organisational performance, enhance efficiency and maintain or gain competitive advantage. The majority of assessment alignment approaches, however, target the strategic level and overlook the tactical and operational levels. Furthermore, most of the approaches have been tested in large organisations and little research has been conducted to investigate their effectiveness in Small and Medium Enterprises (SMEs). This paper proposes an assessment instrument that aims to understand alignment at all three levels and which has been piloted through an SME case study. The results suggest that this instrument is useful for (a) sharing the knowledge needed to achieve alignment between participants at all three levels, (b) identifying the areas where alignment strategies are weak and need further improvement, (c) identifying those areas where there is conflict between strategic, tactical and operational levels, and (d) addressing SME needs. © Copyright 2008, Inderscience Publishers.

Item Type: Article
DOI/Identification number: 10.1504/IJVCM.2008.016117
Uncontrolled keywords: strategic alignment, information systems planning, alignment assessment, IT projects alignment, value chain alignment, SMEs, small and medium-sized enterprises, value chain management, knowledge sharing
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: S. Lupu
Date Deposited: 07 Nov 2018 11:19 UTC
Last Modified: 29 May 2019 21:24 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/69976 (The current URI for this page, for reference purposes)
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