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Store layout classification scheme in 3D online retailing: empirical insights from a Delphi study

Krasonikolakis, I., Vrechopoulos, A., Pouloudi, N. (2013) Store layout classification scheme in 3D online retailing: empirical insights from a Delphi study. In: 42nd Annual Conference of European Marketing Academy (EMAC), 4-7 June 2013, Istanbul Turkey. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.emac-online.org/r/default.asp?iId=FMLGJ...

Abstract

While there are several store design classification schemes available in the context of conventional and electronic retailing literature, the respective research in 3D online retailing is in its infancy. This study develops a typology of store layout in the context of 3D online retailing, employing a qualitative empirical research approach through the use of a Delphi method. The findings provide evidence of five distinct store layout types/designs in the context of 3D online Retailing. The characteristics of each layout type, the theoretical and practical implications and the future research directions of the study are briefly discussed.

Item Type: Conference or workshop item (Poster)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ioannis Krasonikolakis
Date Deposited: 29 Aug 2018 14:56 UTC
Last Modified: 06 Feb 2020 04:18 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/68856 (The current URI for this page, for reference purposes)
Krasonikolakis, I.: https://orcid.org/0000-0002-7421-5958
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