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Designing Visual Exemplars of 3D Online Store Layout Types

Krasonikolakis, Ioannis and Vrechopoulos, Adam and Pouloudi, Nancy and Goula, Katerina (2013) Designing Visual Exemplars of 3D Online Store Layout Types. In: Collaborative, Trusted and Privacy-Aware e/m-Services 12th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society. IFIP Advances in Information and Communication Technology . Springer, Berlin, Germany, pp. 311-324. ISBN 978-3-642-37436-4. E-ISBN 978-3-642-37437-1. (doi:10.1007/978-3-642-37437-1_26) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1007/978-3-642-37437-1_26

Abstract

This paper presents the design issues in the visualization of five distinct store layout types in the context of 3D online retailing and discusses appropriate design decisions. The development of the stores is based on the requirements (layout characteristics) elicited from a three-round Delphi method with 3D expert users and designers which served as the qualitative empirical research vehicle. Along with the visualization of the characteristics of each layout type, the theoretical and practical implications, limitations, and the future research avenues of the study are discussed.

Item Type: Book section
DOI/Identification number: 10.1007/978-3-642-37437-1_26
Uncontrolled keywords: Store Layout; Design; 3D Online Retail Stores
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ioannis Krasonikolakis
Date Deposited: 29 Aug 2018 14:44 UTC
Last Modified: 06 Feb 2020 04:18 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/68855 (The current URI for this page, for reference purposes)
Krasonikolakis, Ioannis: https://orcid.org/0000-0002-7421-5958
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