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Value creation through Big Data in Emerging Economies: the role of Resource Orchestration and Entrepreneurial Orientation

Zeng, J., Khan, Zaheer (2019) Value creation through Big Data in Emerging Economies: the role of Resource Orchestration and Entrepreneurial Orientation. Management Decision, 57 (8). pp. 1818-1838. ISSN 0025-1747. (doi:10.1108/MD-05-2018-0572) (KAR id:68838)

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Purpose – The purpose of this paper is to examine how managers orchestrate, bundle, and leverage resources from big data for value creation in emerging economies. Design/methodology/approach – The authors grounded the theoretical framework in two perspectives: the resource management and entrepreneurial orientation. The study utilizes an inductive, multiple-case research design to understand the process of creating value from big data. Findings – The findings suggest that entrepreneurial orientation is vital through which companies based in emerging economies can create value through big data by bundling and orchestrating resources thus improving performance. Originality/value – This is one of the first studies to have integrated resource orchestration theory and entrepreneurial orientation in the context of big data and explicate the utility of such theoretical integration in understanding the value creation strategies through big data in the context of

emerging economies.

Item Type: Article
DOI/Identification number: 10.1108/MD-05-2018-0572
Uncontrolled keywords: Big data, Resource Management, Resource based view, Entrepreneurial Orientation, Value Creation, emerging economies
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Zaheer Khan
Date Deposited: 28 Aug 2018 15:32 UTC
Last Modified: 11 Oct 2021 09:05 UTC
Resource URI: (The current URI for this page, for reference purposes)
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