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Balancing Social and Political Strategies in Emerging Markets: Evidence from India

Rao-Nicholson, Rekha, Khan, Zaheer, Marinova, Svetla (2019) Balancing Social and Political Strategies in Emerging Markets: Evidence from India. Business Ethics: A European Review, 28 (1). pp. 56-70. ISSN 0962-8770. E-ISSN 1467-8608. (doi:10.1111/beer.12206) (KAR id:68832)

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Official URL
https://doi.org/10.1111/beer.12206

Abstract

This article explores the substitution and complementary effects between political and social

historical case-study approach, the article investigates how companies integrate political and

accounting performance and nonfinancial measures like the ease of doing business. The study

strategies. The latter have a short-term impact on performance, but their success over time is

stability, fragmented polity, and weak political coalitions. We identify rather limited evidence

employ both these strategies in the EM.

Item Type: Article
DOI/Identification number: 10.1111/beer.12206
Uncontrolled keywords: political strategies, social strategies, non-market strategies, emerging market, India
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School > Kent Business School
Depositing User: Zaheer Khan
Date Deposited: 28 Aug 2018 10:57 UTC
Last Modified: 16 Feb 2021 13:57 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/68832 (The current URI for this page, for reference purposes)
Rao-Nicholson, Rekha: https://orcid.org/0000-0003-0254-9569
Khan, Zaheer: https://orcid.org/0000-0001-5538-3123
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