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El código secreto del vendedor

Mills, I., Ridley, M., Laker, B., Chapman, T. (2018) El código secreto del vendedor. Empresa Activa, Barcelona, Spain, 288 pp. ISBN 978-84-92921-89-8. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.empresaactiva.com/es-ES/catalogo/catalo...

Abstract

Este libro es para cualquier profesional de ventas, o de hecho cualquier persona involucrada en el proceso de ventas de su compania, que quiera aprender los secretos de una venta exitosa. Basado en entrevistas y analisis (cualitativos y cuantitativos) de 1.000 de los principales vendedores del mundo, en una variedad de industrias, culturas y contextos, los autores presentan la evaluacion mas rigurosa de como actuan los vendedores y como se manejan. Al hacerlo, revelan el codigo secreto detras del exito consistente y de alto nivel en las ventas. Los autores del combinan el analisis de datos frios con una vision inteligente para mostrar como los mejores vendedores del mundo continuan prosperando en tiempos de incertidumbre y como otros pueden aprender de su exito. What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analyses (qualitative and quantitative) of 1000 of the world's leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.

Item Type: Book
Uncontrolled keywords: Spanish, sales, entrepreneur, research, business
Subjects: H Social Sciences > HF Commerce
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Ben Laker
Date Deposited: 30 Jul 2018 10:14 UTC
Last Modified: 29 May 2019 20:57 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/68455 (The current URI for this page, for reference purposes)
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