Hotel location when competitors may react: A game-theoretic gravitational model

Godinho, Pedro and Phillips, Paul A. and Moutinho, Luiz (2018) Hotel location when competitors may react: A game-theoretic gravitational model. Tourism Management, 69 . pp. 384-396. ISSN 0261-5177. (doi:https://doi.org/10.1016/j.tourman.2018.06.014) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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Abstract

This paper presents a hotel location model that incorporates concepts from both game theory and gravitational site location models. We consider a hotel chain intending to build new hotels in a given region. Customers travel to the region to visit some specific points, termed “attractions”, and they choose a hotel according to room price, location and hotel attractiveness. Competitor hotels react to the new hotels by changing prices, in order to maximize their own profits, so the final set of prices will be a Nash equilibrium. We propose an iterative procedure for finding the equilibrium prices and a genetic algorithm-based procedure for finding the optimal strategy, in terms of new hotels to be built and respective typologies. Using a mini case, we illustrate and analyse the influence of several parameters. Then, we present computational experiments, concluding that the proposed procedures are effective in finding good solutions for the model

Item Type: Article
Uncontrolled keywords: Tourism site location, Game theory, Genetic algorithms, Spatial interaction models
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Paul Phillips
Date Deposited: 02 Jul 2018 10:24 UTC
Last Modified: 19 Jul 2018 08:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/67547 (The current URI for this page, for reference purposes)
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