Skip to main content

Privacy Salience: Taxonomies and Research Opportunities

Williams, Meredydd and Nurse, Jason R. C. and Creese, Sadie (2017) Privacy Salience: Taxonomies and Research Opportunities. In: Lehmann, Anja and Whitehouse, Diane and Fischer-Hübner, Simone and Fritsch, Lothar and Raab, Charles, eds. Privacy and Identity Management. Facing up to Next Steps. IFIP Advances in Information and Communication Technology . Springer, pp. 263-278. ISBN 978-3-319-55782-3. (doi:10.1007/978-3-319-55783-0_18) (KAR id:67477)

PDF Author's Accepted Manuscript
Language: English
Download (429kB) Preview
Official URL


Privacy is a well-understood concept in the physical world, with us all desiring some escape from the public gaze. However, while individuals might recognise locking doors as protecting privacy, they have difficulty practising equivalent actions online. Privacy salience considers the tangibility of this important principle; one which is often obscured in digital environments. Through extensively surveying a range of studies, we construct the first taxonomies of privacy salience. After coding articles and identifying commonalities, we categorise works by their methodologies, platforms and underlying themes. While web browsing appears to be frequently analysed, the Internet-of-Things has received little attention. Through our use of category tuples and frequency matrices, we then explore those research opportunities which might have been overlooked. These include studies of targeted advertising and its affect on salience in social networks. It is through refining our understanding of this important topic that we can better highlight the subject of privacy.

Item Type: Book section
DOI/Identification number: 10.1007/978-3-319-55783-0_18
Subjects: Q Science
T Technology
Divisions: Faculties > Sciences > School of Computing
Faculties > Sciences > School of Computing > Security Group
Faculties > Sciences > School of Engineering and Digital Arts
Depositing User: Jason Nurse
Date Deposited: 03 Jul 2018 13:29 UTC
Last Modified: 16 Sep 2020 15:42 UTC
Resource URI: (The current URI for this page, for reference purposes)
Nurse, Jason R. C.:
  • Depositors only (login required):