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The Impact of the 2010 Women’s Rugby World Cup on Sustained Volunteering in the Rugby Community

Koutrou, Niki (2018) The Impact of the 2010 Women’s Rugby World Cup on Sustained Volunteering in the Rugby Community. Sustainability Special Issue Leisure, Tourism, Sport & Community Development, 10 (4). ISSN 2071-1050. (doi:10.3390/su10041030) (KAR id:66582)


Major sport events increasingly rely on volunteers to sustain their operations. Thus, event organisers are concerned with the task of identifying volunteers and utilising appropriate strategies to retain them. The purpose of the study is to explore the potential of harnessing volunteer activity in different contexts, as a result of previous single-sport event experience, and to determine which factors influence future volunteering decisions. Data that was related to volunteers’ profile, motivations, satisfaction, and future volunteer intentions was gathered through an online survey on 70 volunteers of the 2010 Women’s Rugby World Cup. Factor analysis was employed to summarise volunteers’ motivations and satisfaction with their experience. Regression analysis was then applied to identify which of these factors, for example, which motivations, aspects of satisfaction with the experience, socio-demographic characteristics, and previous sport engagement determine future intentions to volunteer in similar events or in sport clubs. The implications of the findings for event organisers are then discussed.

Item Type: Article
DOI/Identification number: 10.3390/su10041030
Uncontrolled keywords: single-sport events; determinants of volunteering; sustainability of volunteering; social capital
Divisions: Divisions > Division of Natural Sciences > Sport and Exercise Sciences
Depositing User: Niki Koutrou
Date Deposited: 29 Mar 2018 10:46 UTC
Last Modified: 04 Mar 2024 15:16 UTC
Resource URI: (The current URI for this page, for reference purposes)

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