Skip to main content

How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification

Sudulich, Laura, Wall, Matthew (2010) How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification. Electoral Studies, 30 (1). pp. 91-101. ISSN 0261-3794. (doi:10.1016/j.electstud.2010.09.007) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:66205)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1016/j.electstud.2010.09.007

Abstract

We present a novel approach to the study of campaign effectiveness using disaggregated spending returns from the 2007 Irish general election. While previous studies have focused on overall levels of expenditure as a predictor of electoral success, we consider the types of activities on which candidates spent money and the overall diversification of candidates’ campaign expenditure as predictors of electoral success. We offer a replicable framework for the measurement of campaign diversification as well as for the evaluation of its effects on electoral performance. We examine how factors such as campaign expenditure and candidates’ incumbency status condition the effects of campaign diversification. It is shown that diversification is only related to electoral success when campaigns are well-financed.

Item Type: Article
DOI/Identification number: 10.1016/j.electstud.2010.09.007
Uncontrolled keywords: Spending diversification, Campaign effectiveness, Disaggregated electoral spending returns
Subjects: J Political Science
Divisions: Faculties > Social Sciences > School of Politics and International Relations
Depositing User: Laura Sudulich
Date Deposited: 28 Feb 2018 14:23 UTC
Last Modified: 29 May 2019 20:18 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/66205 (The current URI for this page, for reference purposes)
Sudulich, Laura: https://orcid.org/0000-0003-4337-1576
  • Depositors only (login required):