Analyzing the strategic role of social networking in firm growth and productivity

Benson, V. and Tuninga, R.S. and Saridakis, G., eds. (2016) Analyzing the strategic role of social networking in firm growth and productivity. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity . IGI Global, 525 pp. ISBN 978-1-5225-0560-0. (doi:https://doi.org/10.4018/978-1-5225-0559-4) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.4018/978-1-5225-0559-4

Abstract

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Item Type: Edited book
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: George Saridakis
Date Deposited: 12 Feb 2018 15:04 UTC
Last Modified: 22 Feb 2018 09:29 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/66005 (The current URI for this page, for reference purposes)
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