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The role of security notices and online consumer behaviour: An empirical study of social networking users

Benson, V., Saridakis, G., Tennakoon, H., Ezingeard, J.N. (2015) The role of security notices and online consumer behaviour: An empirical study of social networking users. International Journal of Human Computer Studies, 80 . pp. 36-44. ISSN 1071- 5819. (doi:10.1016/j.ijhcs.2015.03.004) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1016/j.ijhcs.2015.03.004

Abstract

Abstract This paper uses a survey of social networking users to empirically explore their perceptions of security notices - independently verified artefacts informing internet site users that security measures are taken by the site owner. We investigate such factors as purchase experience, purchase intention, risk propensity, usage of various social network categories and user victimisation. The results suggest a strong positive link between purchase intention and paying attention to security notices/features on social networks. We find that higher use of narrow-purpose social networking services has a negative association with paying attention to security notices. We also show that users with higher risk propensity pay less attention to security notices/features. Finally, we find no association between purchase experience, user victimisation and perception of security notices/features. Our results provide new, and possibly more refined, evidence of the factors that influence the attention paid to security notices/features by social media users. The results have important implications for theory development, policy and practice.

Item Type: Article
DOI/Identification number: 10.1016/j.ijhcs.2015.03.004
Uncontrolled keywords: Crime; Data privacy; Information dissemination; Mobile security; Purchasing; Sales; Security of data, Personal information; Security notices; Security seals; Social learning; Social media; Victimisation, Social networking (online)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: George Saridakis
Date Deposited: 12 Feb 2018 12:24 UTC
Last Modified: 29 May 2019 20:14 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/65946 (The current URI for this page, for reference purposes)
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